Black Friday 2021

Pause. Read This First.

It’s here, the season of sales, giveaways, and more sales. It’s exciting but it can also be very overwhelming and easy to get sucked into all the deals. My goal here is always first to encourage you to style before shopping. So before you dive into the sales, take a peek at what you already own. Make a list of things you have been wanting or need, and while you shop, don’t get veer off your list! Black Friday and Cyber Monday often get a bad rep for being a time of overconsumption, which it definitely can be, but it’s also a great opportunity to support small businesses and invest in some good quality items at a lower price point.

So this year, I’ve listed the BFCM sales from a few of my favourite small businesses and brands. I’ve chosen the brands based on the products or pieces I use/wear the most. I’ve included products from a variety of categories ranging from ethical fashion, mama and baby essentials, to a few home goodies!

Tradlands — 11/25 - 11/28 (code bf30 for 30% off sitewide)

Tradlands has many options when it comes to timeless closet pieces. Tradlands is also a very size-inclusive brand, with sizing up to 5X. They are passionate about sustainability and also have a great pre-loved section on their site that allows you to sell and or shop pre-loved pieces.

Cottage Crewneck

Shelter Cardigan

Everlane — 11/25 - 11/29 (no code needed)

I find that Everlane is an excellent place to start for more affordable minimalist pieces. I like that their styles are very classic and simple, which make for great core closet pieces. Many of my closet staples that I wear frequently are from Everlane and have held up really well over time.

90s Cheeky Jean

Oversized Alpaca Crew

Day Glove

Kotn — 11/26 - 11/30 (code ‘candice10’ for 10% off), Canadian brand

Kotn always does something different on Black Friday and I’m here for it. For the 5th year in a row, 100% of proceeds from orders (up to $250, 000) will go to their initiative of funding the building of schools to encourage literacy and give back to the community in rural Egypt. Click here to learn more.

Turtleneck Sweater

Culotte Trouser

Sundays Furniture, 11/13 - 11/29 up to 20% off (discounts applied at checkout), Canadian brand

If you follow me over on Insta, you may have seen my recent collaboration with Sundays where they helped me out with completing the breakfast nook of my dreams! I love the simplistic designs and the quality of Sundays Furniture pieces. When we moved into our home, one of our first furniture purchases were the Take The Edge Off Counter Stools!

My Faves: Form Bench, Tuck In Dining Chair & Movie Night Sectional (if we had space for this haha)

dear frances — 25% off sitewide (bf25 auto-applied code)

My favourite boots are from Dear Frances and they are definitely investment pieces. If you’ve had your eye on a pair of shoes from Dear Frances, now is a great time to grab a pair at 25% off!

park boot

town boot

Solly Baby — 20% off from 11/23 - 11/28 (no code needed)

Solly Baby is a definite favourite of mine when it comes to baby essentials. The pieces are not just cute to look at but are super functional. All the materials used are the absolute softest which are so great on baby's skin. In addition to their sales this year, on Giving Tuesday, Solly Baby will be partnering with The Superhero Project to provide wraps to families in the NICU. For every wrap purchased, one will be donated to a NICU family. What an awesome initiative

swaddles

wraps

crib sheets

Storq - 20% off 11/26 - 11/29 (no code needed)

I love this small, woman-owned business so much. Storq pieces have been lifesavers for me during pregnancy and postpartum. They made me feel comfortable while my body was changing and growing and now during my breastfeeding journey, their nursing staples have been such a game-changer.

luxe jogger

soft touch nursing tank

Cozy Rib Nursing & Sleep Bra

Fable — from 10% - 20% off 11/22 - 11/29 (no code needed), Canadian brand

I adore this ethically and sustainably crafted dinnerware from Fable, a Canadian-based brand from Vancouver. They have the most beautiful, handcrafted dishes and cutlery, perfect for all those holiday dinners coming up! They really elevate dinner parties and simple home-cooked meals enjoyed with loved ones. They also recently released a super sleek set of durable glassware pieces!

Shop in Canada. Shop in the US.

the mugs

flatware set

glassware set

Harly Jae, 20% off in-stock items (discounts applied at checkout), Canadian brand

Harly Jae, an amazing slow fashion brand designed by Laila. I had the privilege of meeting her and visiting the Harly Jae studio during a trip to Vancouver a few years ago. Harly Jae’s pieces are vintage-inspired with a modern touch and are intentionally crafted to stand the test of time. I have a pair of wide-leg trousers from Harly Jae that are of superb quality and I really love that the brand is completely designed and MADE in Canada as well.

My Faves: House Blouse, Pierott Pants & Reversible Coat

Vetta Capsule — up to 50% off

I’ve been a fan of Vetta Capsule since the start of my exploration of sustainability and slow fashion. They were also one of the first brands that I ever worked with so this small brand is very dear to my heart. If you’re looking for versatile, ethically-made closet heroes, look no further. Vetta Capsule’s pieces are creatively designed to be worn multiple ways and are sure to become wardrobe staples.

cape jumpsuit

convertible chunky sweater

oversized sweater

These are just a few of the brands and sales that I wanted to highlight this season and I’ve also listed some of my favourites from each brand. These are tried and true pieces that I personally own and a few are just ones that I love! I hope it helps you shop smart and intentionally during this time as I know it can be overwhelming. As always, thank you so much for supporting my content and shopping through some of my affiliate links. As a part-time digital creator, it really helps keep my blog and social platforms running and I’m so appreciative of you guys for sticking around with me!

P.S. Some sales have not started yet so I will be back to update those details once everything is live!

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This post is not sponsored but may contain some gifted items and affiliate links. If you decide to shop through the links above, I may make a small commission that helps support this blog and other social platforms. I only share products and brands I love and support. All opinions are my own.

Thank you for supporting Candice Tay!

Simple Maternity Capsule Wardrobe

It’s been a while since I’ve been on the blog! Thank you for sticking around.

I’m currently just over 30 weeks pregnant and I wanted to share how my simple maternity capsule wardrobe has been holding up for the past month. I curated this capsule back at the beginning of May. If you haven't watched that video yet, I would love for you to check it out on my YouTube channel. I’ll leave a link below!

This capsule is full of oversized dresses, comfortable jumpsuits, and billowy tops, almost all of which previously existed in my wardrobe. I’ve been really impressed with how versatile this capsule has been in adapting and changing with my growing body. I have grown out of some pieces at this point in my pregnancy, but the majority of this capsule is still going strong. I love all the fun colours and oversized silhouettes of a lot of the pieces.

A few thoughts

what I’m doing with pieces I’ve grown out of

For the pieces that don’t fit at the moment, I’ve passed them onto family and friends to wear for this season and once I can fit into them again, I can enjoy them! I love that the pieces are still getting worn even when it’s not worn by me.

maternity-specific pieces

Investing in a pair of maternity pants has been super key for me this season because although I had a lot of dresses and jumpsuits that fit, I really miss my high-waisted denim and black trousers. Those were key staples that I lived in before pregnancy. Simply having a pair of black joggers has allowed me to feel a lot more like myself even though my body has been going through a lot of changes.

versatility

I’m honestly really impressed with how versatile this small capsule has been so far. I even completed a #5x5ByFriends capsule wardrobe challenge with five of the pieces. It just takes a bit of creativity to get the most out of pieces that you already own, which is what I love the most about capsule wardrobes and shopping from your own closet. Because wearing what you have is always the most sustainable option!

a few of my favourite maternity looks

Jumpsuit by Tradlands
Cream Cardigan by Tradlands
Sneakers by Veja

Black Dress by ABLE - CANDICE20 for 20% off
Wrap Top by Vetta
Flats by Everlane

Black Jumpsuit by Boob Design

Black Linen Top by Power of my People
Black Joggers by Storq

Navy Jumpsuit by Curator SF
Grey Tank by FRANC

Striped blue top by Laude the Label
Black Joggers by Storq
Sandals by ABLE - CANDICE20 for 20% off

I hope you’ve enjoyed this mini recap of my maternity capsule, I’ll be in these pieces for about two more months! After that, we’ll see what happens!

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This post is not sponsored but may contain some gifted items and affiliate links. If you decide to shop through the links above, I may make a small commission that helps support this blog and other social platforms. I only share products and brands I love and support. All opinions are my own.

Thank you for supporting Candice Tay!

Small Business Winter Gift Guide

I’ve always loved supporting small brands, creators, and artisans and this year in particular I think it’s more important now than ever to shop small and support independent businesses where we can. There’s a time and place for the big box stores and I’m definitely all about balance and the process, however, I’d love to encourage you to shop small this season. I’ve curated a list of small businesses that I’ve been admiring from afar or have tried and or worked with in the past. I also tried to feature as many Canadian businesses as possible because I always love supporting local where I can. This is a seasonal guide for smaller, more “gift-able” items that I hope you can spoil yourself or your loved ones with this season.

Take a peek, stay a while and let me know your favourite small businesses and independent creators! I’d love to learn about them!

for a bit of sparkle

For yourself, a dear friend, or that special someone, here are some of my favourite jewellery brands to add a bit of sparkle.

Circle Hoop Jacket + Trois Huggie Studs by Jewels & Aces

Cadette Jewelry - Canadian brand, Woman-owned, $$$

Allison Asis is the creator behind Cadette Jewelry. The designs are very artistic, contemporary and unique, and I especially appreciate that the pieces are handmade locally in Toronto. Cadette Jewelry also partners with the non-profit organization One Tree Planted, and with every purchase a tree is planted to help support reforestation in Canada and the United States.

Soft and Sticky - Canadian brand, Woman-owned, $$

I had the pleasure of meeting designer Angie on set for one of my earliest brand partnerships about two years ago. She has since started her own little adventure, Soft and Sticky, creating fun, playful jewelry designed to be worn for everyday life. The pieces are also handmade with love in Toronto with precious metals.

Jewels & Aces - Canadian brand, Woman-owned, $$$

If you’ve followed along for a while, you’ll most likely have heard me talk about Jewels & Aces. Jewels & Aces is very dear to me because they were my first ever brand collaboration. The founder and designed, Grace is such a lovely soul and I’ve had the pleasure of chatting with her a few times over the past few years. Jewels & Aces introduces the unique concept of an earring capsule, similar to the clothing capsule wardrobe. If you’re a minimalist or looking to invest in a few solid pieces, I highly recommend Jewels & Aces. The fun capsules allow you to mix and match pieces and also pair new pieces with old ones you already own. See this video for some of my favourite earring combinations.

GLDN - Woman-owned, $-$$$

GLDN is a newer brand to me but is one that I’ve been admiring from afar for a while. They are all about adding the personal touch to delicate jewelry pieces are passionate about giving back. They have participated in tons of partnerships in the past and donated to many great causes. You can read more about their initiatives here.

the gift of warm cozies

Knitwear is one of my favourite gifts to give during the winter season because it is practical and I love the often handmade feel to a lovely knit sweater. I mean, who doesn’t love snuggling up on the couch with a cozy warm sweater and a hot drink?

Bare Knitwear - Canadian Brand, Woman-owned, $$$

First up we have Bare Knitwear, a small Canadian brand I worked with this past Spring. The designs are thought up with a less is more philosophy in mind and all the pieces are hand knit in slow batches by artisans in Peru. Bare Knitwear works in collaboration with local Peruvian farmers and artisans as a way to give back to the community.

James Street Co - Woman-owned, $$$

What first caught my eye about James Street Co were their fun little beanies and extremely oversized chunky knits. Chunky knits are all I want to live in during the winter and I think James Street Co does them so well. Their styles are casual and effortless, perfect for everyday wear. So, if you love a good chunky knit, you definitely should check out their knitwear collection. They also have a small menswear section if that’s something you’re interested in.

Shelter Cardigan in Birch by Tradlands

Tradlands - Woman-owned, $$

Although Tradlands is not strictly a knitwear brand, they have some really lovely sweaters and they carry my favourite cardigan from my closet — the Shelter Cardigan. Their sweaters are all very classic styles and if you’re a fan of colour, they’ve got some neutrals but also tons of fun pops of colours to add to your wardrobe.

L’envers - Woman-owned, $$$

L’envers is a European brand owned by Julie. I’ve had the pleasure of chatting with Julie via Instagram and email and love her heart behind her slow fashion brand, L’envers, which translates as “opposite”. They are passionate about being the opposite of fast fashion and create slow batch, delicate hand knit sweaters in Spain.

Kotn - Canadian Brand, $-$$

I had to shoutout another Canadian brand, especially because Kotn just recently launched a knitwear collection and the pieces are so good! The styles have a very classic feel featuring warm, muted tones perfect for the Fall and Winter months. I have to mention that if you have sensitive skin, cotton knitwear might be just the answer for you. Cotton is much gentler and less itchy compared to wool, so if you’re on the hunt for a nice knit this season, I’d take a peek at Kotn! They also are passionate about giving back to the community that their cotton is grown from with various social projects like building schools to provide education to those who don’t have access to it. You can learn more about their amazing social and environmental initiatives here.

for those who love trinkets & home design

JT and I have recently moved into a new home and have been doing tons of online furniture browsing. If you’re anything like me and LOVE interior design and browsing home goods stores, this is going to be a fun section for you!

Common Goods Studio - Canadian Brand, $$

Common Goods Studio makes the cutest ceramic cups and flower vases which are all locally made here in Toronto. Their pieces are minimal and functional often featuring neutral colour tones. Fun fact is that they supply the cups for our good friends’ coffee shop in Toronto - Lion Coffee. Another great local business to support!

Pinto Projects - Woman-owned, Canadian Brand, $$

A more recent find has been Pinto Projects. All the ceramics are handmade by Emmalee over on the beautiful West Coast of Canada. Her pieces have a minimal, modern aesthetic and often feature a fun handle (my favourite part of her pieces)! A personal pick of mine are the cute little espresso cups with a fun speckled detail.

Newly - $-$$

Newly is the perfect place to look for sustainably made home goods. They are a certified B-corp company and all of their products are made with 100% recycled or repurposed materials.

Kroft Studio - Canadian Brand, $$-$$$

Kroft Studio carries the most beautiful, handcrafted pieces all made locally in Toronto! The designs are minimal, yet functional and add a unique touch to any space. I love the subtlety of the designs and the way they light up simple spaces.

June Home Supply - Canadian Brand, $-$$$

I’ve been a long time admirer of this stunningly curated home goods store located in Winnipeg, Canada. All the pieces they carry look like they came straight out of a Kinfolk magazine. They carry a wide range of items from small trinkets, every day kitchen/bath products, to seasonal items. Basically a one stop shop for aesthetic home pieces.

Goodee - $$$

Another curated store, Goodee focuses on empowering makers and creators from across the globe. They carry a wide range of homewares and lifestyle products from small items to larger furniture pieces. I love that they are passionate about caring for people and the earth and it’s evident in the carefully curated marketplace of items.

low waste kick starters

Of course I had to include a few of my favourite zero waste swaps. These small items are perfect for gifting and are great for anyone interested in making some simple swaps!

Small Food Wrap by Abeego

Abeego, Woman-owned Canadian Brand, $

Say “bye bye” to plastic wrap which Abeego wraps! I’m a huge fan of beeswax wraps and have not had plastic wrap in my house for over two years. There are so many wonderful alternatives to storing leftover food items, but I think beeswax wraps are my favourite. Abeego is my favourite brand because they carry a wide variety of sizes for different foods and I also find them a little more durable than some other brands I’ve tried.

Ten and Co - Woman-owned, Canadian Brand, $

I wanted to shoutout this wonderful brand and in particular spotlight their sponge cloths. I’m a huge advocate for sponge cloths because they are SUPER absorbent, pretty to look at, and they are biodegradable at the end of its life. I’ve tested out a variety of sponge cloths and I’ve found that Ten and Co have the strongest, most long-lasting cloths.

Stasher Bag, Woman-owned, $

Stashers were one of the first zero waste swaps that I purchased back when I began researching low waste living. I loved the idea of replacing single use sandwich bags with reusable ones. I still have the ones I bought a few years back and have since also purchased larger ones for freezing and marinating food! They come in a wide range of fun colours and sizes, so have a browse and maybe you’ll find something to fit your lifestyle!

Nixit, Woman-owned, Canadian Brand, $$

I was gifted a Nixit cup a while back and have been testing it out for a couple of cycles now. I wanted to feature it because it has been such a handy menstrual cup and is very comfortable and also, no more leaks! If you’re interested in trying out a period cup or haven’t found one that best fits your body, I highly recommend trying out the Nixit cup. And if you’re not sure what I’m talking about, you can check out this blog post all about how I transitioned to a zero waste period.

Baggu, $-$$

This is probably the simplest swap you can start with. A reusable bag! I personally love Baggu’s reusable bags because they are super handy when I’m out and about at the grocery store or just out at a shop. They fold really flat and fit into pretty much all of my purses. There are tons of patterns and colours so I’m sure you’ll find one to suit your style.

for some r&r

For those who need some R&R. This section features some wonderful self-care brands and of course candles to set up the cozy mood.

Forma Oleum Face Oil - Eluo

Well Kept - Woman-owned, Canadian Brand, $$

Make bath time relaxing and sustainable with Well Kept. I recently switched over to their safety razor and although it was intimidating at first, I haven’t looked back. No more disposable razors! They also carry a small line of sustainable shower and bath accessories like shave oil/soap, agave exfoliating cloths, and soaking salts. The perfect gifts for a relaxing night in.

Eluo - Woman-owned, Canadian Brand, $$

Eluo has a simple collection of face masks created to elevate the daily skincare routine. The masking ritual is so relaxing and is definitely a nice treat at the end of a long day. Another plus is that all the ingredients are plant-based and very gentle on the skin (even on my sensitive skin!). They recently launched a nourishing face oil which has been so helpful for my skin as the weather has gotten colder.

Nautana Co - Canadian brand, $

These candles are hand poured with love locally in Toronto! I’m always on the hunt for a good candle, especially during the Fall and Winter months. They just make my space so much more cozy! Nautana Co is a more recent find and they have the perfect candles for a night of self-care at home.

Milk Jar Candle Co - Canadian brand, $

To finish off this R&R section is Milk Jar Candle Co! What caught my eye about them was the cute little milk carton illustration on their candles. I love that they have a fun milk jar return program. When you’ve finished a candle, you can return the jar and they repurpose it! It’s such a great way to reduce waste and lower their environmental footprint as a company.

I hope you enjoyed this small business gift guide and maybe it’s given you some ideas for this upcoming holiday season. I know there will be tons of sales going on, and who doesn’t love a good sale, but I also wanted to highlight some really awesome creators and brands. Let me know if you discovered any new brands or gift ideas through this guide and I hope I’ve inspired you to shop small and local!

Maybe I’ll make another guide? If you liked this, let me know if there are any other categories you’d like to learn more about.

For now, happy Friday and have a great weekend!

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This post is not sponsored but may contain some gifted items and affiliate links. If you decide to shop through the links above, I may make a small commission that helps support this blog and other social platforms. I only share products and brands I love and support. All opinions are my own.

Thank you for supporting Candice Tay!